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It depicts the measures a company takes to build and provide value to its customers. If everyone in your social circle is on WhatsApp, no amount of bells and whistles can make Signal more appealing.Īn operating model explains how a business works in order to provide value to its customers. On the other hand, WhatsApp provides value in the form of the network effect to the users.
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Some of its most distinctive features are: Being a non-profit and open-source platform, the organisation assures its customers that they don’t sell their personal information. It neither collects customer data (not even phone numbers or names) nor shares it with any third party. Signal’s end-to-end encryption ensures data security. WhatsApp’s customers switched to Signal as it is a more secure messaging service. It is the benefit they receive from consuming or experiencing the offering. The value proposition gives a reason to the customer to choose one product over the other.
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